In the increasingly complex society, golfers want to combine many activities. Playing golf is not primarily about sport, it is about spending quality time with people with whom you share more than a passion for the same sport.

In an era where time is money and where loyalty is on the decline, time spent on leisure activities should yield multiple benefits. Feeling part of a tribe or community will be a strong motivator to be committed and to be loyal. In the end people are not loyal to an activity or venue: people are loyal to people.

1. Happiness

Golf nurtures friendship and social ties which can help you feel happier. With plenty of time for conversation and fun, golf will lift your mood and provide you with a ready-made social life that can boost your wellbeing.

2. Connect with people

Golf is inherently sociable and a great way for you to make deep and lasting connections with your clients, potential business leads and colleagues. There’s plenty of time to talk between holes and in the clubhouse – as well as a shared subject matter that can provide you with a shared goal and conversation opener whenever you meet.

3. Spend quality time with others

It’s important to build a strong social and support network through connecting with others. Golf can help you do this because it is inherently sociable. You can chat as you play and there’s the added bonus of a relaxing drink or coffee afterwards in the clubhouse.

4. Friendship & Support

Chatting as you walk between holes, a glass of wine in the clubhouse afterwards and plenty of people keen to join you for a game – golf has to be the most social sport ever invented. With plenty of time for conversation and fun, golf is the perfect way to make new friends or grow closer bonds with people you already know. The sport’s unique handicap scoring system means that players of all levels can play together either socially or competitively.